About
A team that reads the system before it changes it.
Agni Consulting is a remote-first marketing operations team across seven cities, working inside HubSpot, Marketo, Pardot, Eloqua, Salesforce and Dynamics 365 for B2B teams whose go-to-market systems disagree with each other. The person who scopes an engagement leads it.
Why this niche
Most marketing operations problems are not strategy problems. They are inheritance problems: a portal built by three predecessors, a connector configured by someone who left, an import standard nobody wrote down, and a rebuild quote as the only option on the table.
The work that has held up best over seven-plus years in B2B SaaS and fintech is the unglamorous kind — reading what a system has actually been doing, establishing platform behaviour from evidence rather than the manual, and fixing one deadlock at a time with guards, gates and a captured before-state. The dedupe case study is the clearest example.
How we work
Read-only first. Nothing irreversible without your written go. Weekly recorded sessions with your team in the room, so the documentation is a by-product rather than a deliverable someone has to remember to write. Fixed prices, published on the pricing page. And a plain answer when the honest recommendation is to leave something alone.
Background
The team comes from in-house marketing operations leadership at B2B SaaS, fintech, research and media companies across Canada, the US, Ireland and India, alongside consulting engagements from pre-seed to enterprise. Every engagement has a named lead who has run the same system in-house.
Platforms
HubSpot (Marketing, Sales, custom-code actions, merge and batch APIs) · Marketo · Pardot · Eloqua · Braze · Klaviyo · Salesforce · Dynamics 365 · Outreach · Clay · GA4 · Looker · Power BI · Tableau
Where
Toronto · New York · Dublin · London · Paris · Delhi · Bengaluru · Engagements run in your time zone · USD, CAD or EUR invoicing from Agni Consulting
What you will not find here
A junior hand-off, an agency retainer, logos we did not work for, or hourly billing.
Elsewhere
Inherited a stack you can't trust?
A 30-minute scoping call tells you which rung you need — or that you don't need one. No deck, no discovery theatre.