Plain answers to the questions buyers actually ask.

A full-time CMO costs $250K+ all-in and takes 90 days to ramp. An agency executes tactics but doesn't own outcomes. A fractional CMO is a senior operator embedded in your growth motion — strategy AND execution — for a fraction of the cost, with no 90-day ramp. We're already operators, not consultants pretending to be operators.

Project-based engagements (single deliverable like a HubSpot migration or demand gen audit) start at 4 weeks. Fractional consulting typically runs 90 days minimum so we can actually move pipeline numbers. Automation retainers go month-to-month after a 60-day onboarding sprint.

Strategy, build, and operate. We don't bill separately for 'discovery' phases. Phase 1 (Diagnostic, weeks 1–2) is included. Phase 2 (Build, weeks 3–6) ships campaign architecture, lifecycle programs, CRM cleanup, automation workflows, dashboards. Phase 3 (Operate) is weekly sprint cadence, experiments, and pipeline review loops. Specific deliverables depend on your engagement model.

Ad spend (you pay platforms directly). Paid tooling licenses (HubSpot, Marketo, Outreach, etc. — we work in your seat). Creative production over 8 hours/month (I bring in a design contractor and pass through at cost). Sales team management. Anything outside marketing ops, demand gen, lifecycle, or RevOps.

Work with them. We embed alongside your in-house team — typically reporting to the CEO or VP Marketing — to amplify what they already do well. Most clients keep their team intact; we add senior operator capacity where it's missing.

Three engagement models: Quick Wins (project-based, $5K–$15K), Growth Engine (fractional consulting, $7K–$18K/mo), Fractional CMO (senior operator at ~3 days/week, $15K–$30K/mo). All USD, all transparent. See the Engagements page for ranges and scope.

Based in Toronto, working with clients across Canada and the US, plus engagements in Europe by referral. Async-first — most engagements never need a single timezone-stretching standup.

Yes. Any engagement can be paused or cancelled with 14 days' written notice. No 'locked-in 12-month contract' theater. If we're not moving the pipeline numbers, you shouldn't be paying us.

You do. Everything we build — playbooks, dashboards, workflows, content, lists, automation — is yours. We retain rights to anonymize and aggregate learnings for our own writing, but never your brand, data, or clients.

Measured outcomes from real engagements include 3× pipeline velocity in 90 days, a 38% lift in MQL→SQL conversion, and $1.4M in sourced pipeline. Those are specific results from specific engagements, not an average I'd promise you — what you get depends on the engagement model and your starting state. The case studies show the real numbers and say plainly how each was measured — see /case-studies/.

Days, not weeks. Once we've aligned on scope and signed, kickoff happens within 5 business days. The Phase 1 Diagnostic delivers in week 2. We don't do month-long 'onboarding' phases.

Aman Gupta — a senior marketing operator with 7+ years in B2B SaaS and fintech, who owns your engagement end-to-end. Agni is deliberately a single-operator practice: no layered team of juniors learning on your dime, no account managers between you and the work. The person who scopes it is the person who builds it.