Insights
Practical playbooks for B2B SaaS operators.
Field-tested marketing operations intelligence — written by operators, not analysts.
Mar 26, 2026
The Bottleneck Audit: Are You an Unnecessary Step in Your Own Marketing Workflow?
At some point in every marketing operator’s career, they have a moment of clarity: they are not solving a problem. […]
Read article →Mar 18, 2026
The Right-Size Rule: Why the Best Marketing Operations Fix Is Usually the Simplest One
One of the most underrated skills in marketing operations is knowing when a problem does not require a sophisticated solution. […]
Read article →Mar 11, 2026
Don’t Wait for the AI Solution. Fix the Manual Problem Now.
There’s a pattern playing out in marketing and operations teams right now that is costing months of productivity: teams sitting […]
Read article →Mar 3, 2026
Localization Theater: When Your Global Marketing Is Just Find and Replace
At some point in the internationalisation journey of most B2B SaaS companies, a regional team looks at the North American […]
Read article →Feb 25, 2026
The Email Infrastructure Debt Nobody Talks About Until It’s Too Late
Here’s a question most B2B SaaS marketing leaders haven’t thought carefully enough about: what happens to your pipeline if your […]
Read article →Feb 18, 2026
The Hidden Cost of ‘Just Handle It’: What Vague Mandates Do to Your Best Marketing Operators
There’s a phrase that circulates in marketing organisations under the guise of empowerment: “You own this end to end. Be […]
Read article →Feb 11, 2026
The Playbook Problem: Why Your Marketing Team Keeps Starting From Zero
Every quarter, somewhere in a B2B SaaS company, a marketing operator leaves — and takes an entire function with them. […]
Read article →Feb 3, 2026
The MQL Factory Is Dead. Here’s What’s Replacing It.
B2B marketing organizations have run like assembly lines for a decade. AI is collapsing that model. Here’s what the revenue engine looks like in 2026 — and the four-phase framework for building one that actually works.
Read article →Dec 2, 2025
CAC Payback Period: Benchmarks, Formula & How to Improve It (2026)
How to calculate CAC payback period correctly, 2026 benchmarks by stage and channel for B2B SaaS, and the three levers to improve it.
Read article →Nov 19, 2025
The B2B ABM Playbook: Account List, LinkedIn Campaigns & SDR Motion
The account-based marketing playbook Agni Consulting actually runs for B2B SaaS clients — account list building, LinkedIn campaign structure, SDR sequencing, and how to measure it properly.
Read article →Nov 12, 2025
The Marketing Ops Stack We Actually Use for B2B SaaS Clients (2026)
Not a vendor comparison — the actual marketing ops stack Agni Consulting deploys for B2B SaaS clients from seed to Series C. What we use, what we skip, and why.
Read article →Nov 4, 2025
7 B2B Demand Gen Mistakes That Kill Pipeline (And How to Fix Them)
The 7 most common B2B demand generation mistakes — from optimising for leads instead of pipeline, to reporting on vanity metrics. With specific fixes for each one.
Read article →Oct 22, 2025
The Fractional CMO Guide: What It Is, When to Use It, and How to Evaluate One
A practical guide to fractional CMOs for B2B SaaS and Fintech founders: what the model is, when it makes sense, what it costs, and how to evaluate candidates.
Read article →Oct 15, 2025
The Minimum Viable GTM Dashboard for B2B SaaS Teams
The Minimum Viable GTM Dashboard for B2B SaaS Teams Most B2B SaaS marketing teams are drowning in data and starving […]
Read article →Oct 7, 2025
Marketo vs HubSpot in 2026: Operator POV for B2B SaaS
Marketo vs HubSpot in 2026: An Operator’s POV for B2B SaaS If you’re choosing between Marketo and HubSpot, the right […]
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