GTM Systems Health Scan · 2 minutes · 10 questions

How much pipeline is your marketing stack losing between the first touch and closed-won?

Answer ten questions about the stack you inherited. You get a score for attribution, pipeline visibility, handoff, lifecycle and data trust, and an estimate of annual pipeline at risk from your own volume and deal size. No account, no sales sequence; the results are yours.

Your stack1 / 10

Which systems are you running?

HubSpot MarketingMarketoPardotEloquaBraze / Klaviyo

SalesforceDynamics 365HubSpot CRMOther CRM

Roughly how many MQLs (or marketing-sourced leads) a month?

Under 200200 – 500500 – 1,0001,000 – 2,5002,500+

What share of MQLs become sales-qualified?

Under 8%8 – 15%15 – 25%25%+No idea — that is part of the problem

Average annual contract value?

Under $10k$10k – $30k$30k – $75k$75k – $150k$150k+

When a lead crosses from the automation platform into the CRM, how often does it land with a rep, on the right account, within 24 hours?

Almost always — we measure itUsually, but nobody measures itOften not; reps complain about missing or duplicate leadsWe have no idea what happens after the sync

What share of closed-won pipeline has a known original source and campaign?

90%+ and finance accepts it60 – 90%30 – 60%Under 30%, or we stopped reporting it

Can you see one funnel — MQL to SQL to opportunity to won — by source, with stage conversion you trust?

Yes, one dashboard, both systems agreeYes, but marketing and sales numbers differPartly; someone rebuilds it in a spreadsheet each monthNo

Do lifecycle stages mean the same thing in the automation platform and the CRM, with written re-entry rules?

Yes, documented and enforcedMostly; a few stages driftDefinitions exist but nobody follows themNobody can say who set them or why

If you pulled a list of your top accounts right now, what share would be duplicated, stale or missing the fields reporting depends on?

Under 5% — we run dedupe and field governance5 – 15%15 – 30%Over 30%, or we have stopped trusting lists

Who built the stack you run today?

We did, and it is documentedA predecessor; partly documentedSeveral predecessors and an agency; undocumentedNobody knows; the connector rules are a mystery

Where should we send the full scorecard?

Three fields. You see the results on this page immediately; the PDF version and a 30-minute findings call are optional.

Name *

Work email *

Company *

Pick one to continue.

Your GTM Systems Health Scan

Your stack is leaking.

Estimated annual pipeline at risk

Leads a year that never reach a rep or a stage

Overall score out of 100

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Pillar to fix first

Your results are on screen and yours to keep, but we could not deliver a copy — send this page to ag@agniconsulting.ca and we will pick it up.

Score by pillar0 – 100

Scores under 50 are where the audit spends its first week.

Illustrative proportions; the scorecard draws this map from your own numbers.

Put a real number on it.

The GTM Systems Audit turns this estimate into evidence from your own portal in three weeks — read-only, fixed scope, from USD $1,500, credited in full against the fix.

Book a 30-minute findings call →How the audit works