Customers
What we inherited, and what we built.
What was inherited, what the evidence showed, and what we built. Names are withheld. Every number says what it means and where it comes from.
B2B research / data
Deduplicating a CRM at scale, with nothing lost
HubSpot gives you no bulk merge, so we built a guarded, auditable merge executor inside it: 57 merges verified, 204 refused, zero records lost.
ReadSeries A HR tech
Nurture that books meetings
An HR-tech SaaS was turning 4.2% of nurtured contacts into meetings with a generic sequence. We rebuilt the nurture around intent and it reached 6.4%, on the same leads and no extra ad spend.
ReadB2B payments · fintech
Demos that turned into proposals
SDR demos stalled before proposal. We rebuilt the demo-to-proposal step, and the sales cycle on the deals that followed fell from 67 to 39 days.
ReadB2B SaaS · HubSpot migration
Six weeks from spreadsheets to one system of record
A 60-person SaaS company reported from spreadsheets. Six weeks later HubSpot was its system of record and marketing-sourced pipeline was up 23%.
ReadSeries B compliance SaaS
A second segment, built from zero
A Series B compliance SaaS needed a second segment before its Series C. Nine months later the new segment was at $280K MRR from 22 customers.
ReadSystem builds
Enterprise B2B SaaS · multi-region
A score is not a play
Account scoring with no agreed threshold, no motion when an account crossed it, and no way for a rep to tell the model anything. What we built instead.
ReadVertical B2B SaaS · installed-base cross-sell
The ceiling that designed the programme
A vertical SaaS wanted to cross-sell a second product into its base on a fixed budget. The budget ceiling, not the channel list, designed the programme.
ReadB2B fintech · consumption revenue
Churn was a billing state, not a spending state
A spend-management platform earned its revenue on transaction volume but reported retention on subscription status.
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