The Playbook

The AI-Era Marketer

A full-stack operating manual for B2B marketing in 2026 — written in public.

The AI-Era Marketer is a free 14-chapter playbook covering marketing operations, demand generation, lifecycle marketing, measurement, and answer-engine optimization for B2B SaaS. Every chapter is grounded in the published canon, tested inside real engagements, and refreshed quarterly — about 19% of marketing teams already run end-to-end AI-agent initiatives (HubSpot, State of Marketing 2026), and this manual is written for what comes next.

How this playbook is written

Read the canon → test it in live client work (anonymized) → publish what survives, including what we got wrong. New chapter roughly every two weeks. Money pages refreshed every quarter — half of what AI engines cite is under 13 weeks old, so staying current is the moat.

Flagship

Part I — The map has changed

  • 1 The 2026 stack map: composable, warehouse-native, agentic In progress
  • 2 The marketer as orchestrator Planned

Part II — Marketing ops

  • 3 Hygiene before autonomy: the data estate Planned
  • 4 The bounded-autonomy ladder Planned
  • 5 MarOps maturity: the 5×5 self-audit Planned

Part III — Demand gen

  • 6 Create vs capture in the AI era Planned
  • 7 Signal-based everything Planned
  • 8 AEO/GEO as a demand channel Planned

Part IV — Lifecycle

  • 9 From funnel to bowtie Planned
  • 10 The five-stage lifecycle operating model Planned

Part V — Measurement

  • 11 Triangulation: MMM + incrementality + attribution Planned
  • 12 Auditing attribution before you trust AI with budget Planned

Part VI — The operating system

  • 13 Org design for agentic marketing Planned
  • 14 The learning loop Planned

Follow the build.

Each chapter ships to the newsletter first — roughly every two weeks.

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